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Company profile — global attractions industry organization

Pico Play

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Company Identity

Pico Play logo

Pico Play

DeveloperATLAS profile

Headquarters·United Arab Emirates Headquarters country: United Arab Emirates

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AI Executive Summary

Generated exclusively from governed, published ATLAS fields — never invented facts, dates, or relationships.

Pico Play is a developer based in United Arab Emirates. Pico Play is a team of attraction professionals delivering themed attractions and entertainment with an end-to-end offering spanning planning, design, build, guest experiences and operations. Its planning capability covers business advisory and operational planning to inform design and master planning, while its designers provide a full range of services across professional software platforms. Backed by a global network with more than 50 years’ experience, Pico Play delivers building, fabrication and project management, supported by three dedicated themed fabrication facilities in Malaysia, Vietnam and Saudi Arabia. The company crafts multisensory guest experiences—from immersive pre-shows to flagship live show spectaculars—and maps customer journeys to ensure unforgettable operations. Pico Play operates internationally with locations in Australia, Egypt, Hong Kong, KSA, Malaysia, Singapore, UAE and Vietnam, and is part of Pico Group.

Executive Summary

Pico Play is a team of attraction professionals delivering themed attractions and entertainment with an end-to-end offering spanning planning, design, build, guest experiences and operations. Its planning capability covers business advisory and operational planning to inform design and master planning, while its designers provide a full range of services across professional software platforms. Backed by a global network with more than 50 years’ experience, Pico Play delivers building, fabrication and project management, supported by three dedicated themed fabrication facilities in Malaysia, Vietnam and Saudi Arabia. The company crafts multisensory guest experiences—from immersive pre-shows to flagship live show spectaculars—and maps customer journeys to ensure unforgettable operations. Pico Play operates internationally with locations in Australia, Egypt, Hong Kong, KSA, Malaysia, Singapore, UAE and Vietnam, and is part of Pico Group.

Headquarters
United Arab Emirates
Website
https://www.pico-play.com/
Parent company
Pico Group
Brands
PlayMAXX, Pico Play
Business categories
Developer, Theme parks, Nature parks, Water parks, Family entertainment centres, Surf parks, Family Entertainment, Family entertainment centres (FECs), Guest experiences: immersive pre-shows and live show spectaculars
Products & services
Theme parks, Nature parks, Water parks, Family entertainment centres, Surf parks, Family Entertainment, Family entertainment centres (FECs), Guest experiences: immersive pre-shows and live show spectaculars

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Geographic Presence

Headquarters is distinct from confirmed operating countries and regions. Incomplete lists do not mean the company operates only in its headquarters country.

Headquarters

United Arab Emirates

Confirmed Operating Countries

  • United Arab Emirates
  • Australia
  • Egypt
  • Hong Kong
  • Saudi Arabia
  • Malaysia
  • Singapore
  • Vietnam
  • Middle East

Confirmed Operating Regions

  • United Arab Emirates
  • Middle East
  • Australia
  • Egypt
  • Hong Kong
  • Saudi Arabia
  • Malaysia
  • Singapore
  • UAE
  • Vietnam
  • KSA

Intelligence

AI Executive Summary

Pico Play is a team of attraction professionals delivering themed attractions and entertainment with an end-to-end offering spanning planning, design, build, guest experiences and operations. Its planning capability covers business advisory and operational planning to inform design and master planning, while its designers provide a full range of services across professional software platforms. Backed by a global network with more than 50 years’ experience, Pico Play delivers building, fabrication and project management, supported by three dedicated themed fabrication facilities in Malaysia, Vietnam and Saudi Arabia. The company crafts multisensory guest experiences—from immersive pre-shows to flagship live show spectaculars—and maps customer journeys to ensure unforgettable operations. Pico Play operates internationally with locations in Australia, Egypt, Hong Kong, KSA, Malaysia, Singapore, UAE and Vietnam, and is part of Pico Group.

Operations

Brands & Segments

  • Theme parks
  • Nature parks
  • Water parks
  • Family entertainment centres
  • Surf parks
  • Family Entertainment
  • Family entertainment centres (FECs)
  • Guest experiences: immersive pre-shows and live show spectaculars
  • PlayMAXX
  • Pico Play

Sources

Official sources
1 recorded
  • https://www.pico-play.com/