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Founder

Edgar Mercado

International attractions and entertainment executive and founder of ATLAS Entertainment.

Edgar is an international operations executive with more than 20 years of experience leading theme parks, waterparks, attractions, family entertainment centres, integrated resorts and large-scale leisure destinations across Latin America, Europe, the Middle East and Southeast Asia.

His career combines multi-site leadership, pre-opening development, operational readiness, business transformation and the management of complex destinations with multiple revenue streams. His approach focuses on connecting strong operations, commercial performance and memorable guest experiences to create sustainable long-term value.

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Edgar Mercado, founder of ATLAS Entertainment

20+ years

International industry experience

4 regions

Latin America, Europe, Middle East and Southeast Asia

Multi-Market Scope

Development and operating leadership

Integrated Solutions

Strategy, pre-opening and operations

Why I Created ATLAS

Throughout my international career, I saw how valuable industry knowledge was often fragmented across markets, organizations and individual professionals. Finding reliable information, practical operating guidance and the right industry resources could take considerable time, especially when organizations needed to make important development, investment or operational decisions.

I created ATLAS to bring that knowledge together in one accessible platform designed specifically for the attractions and entertainment industry. The idea was to create a practical resource where developers, operators, investors, suppliers and professionals could understand markets, access structured professional products, follow industry activity and discover relevant business opportunities.

ATLAS reflects my belief that better access to knowledge can help organizations make stronger decisions, improve performance, create better guest experiences and contribute to the continued growth of the global attractions and entertainment industry.

Education

Edgar holds a Master's degree in Political Science and International Relations from Universitat Autònoma de Barcelona and a Bachelor's degree in Political Science and Administration from Universidad Iberoamericana.

Additional studies in project management, international economics, trade and negotiation complement the practical, globally minded approach behind ATLAS.

Career Experience

Edgar has held leadership and project responsibilities with established attractions, leisure operators and development organizations.

  • KidZania
  • KidzMondo
  • Minopolis
  • Maxmakers
  • Play Mart International
  • KCC Entertainment Design
  • Al Othaim Entertainment
  • Global Leisure and Entertainment
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Industry Experience

Edgar's experience connects business strategy with the practical realities of developing, opening and operating attractions and leisure destinations.

  • Attractions and Destinations
  • Market, Feasibility and Business Planning
  • Pre-opening and Operational Readiness
  • Operations Programs and SOPs
  • Commercial Strategy
  • P&L Leadership
  • Guest Experience and Service Standards
  • International Expansion and Partnerships