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Company profile — global attractions industry organization

United Parks & Resorts

Browse Companies

Company Identity

SeaWorld Parks & Entertainment logo

United Parks & Resorts

OperatorATLAS profile

Headquarters·Orlando, Florida, United States Headquarters country: United States

Last Intelligence Update·2026-07-28

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AI Executive Summary

Generated exclusively from governed, published ATLAS fields — never invented facts, dates, or relationships.

United Parks & Resorts is an operator based in United States. United States theme park operator known for SeaWorld, Busch Gardens, and water park brands across multiple regional destination markets.

Executive Summary

SeaWorld Parks & Entertainment operates marine life theme parks, water parks, and related resort destinations in the United States.

Headquarters
Orlando, Florida, United States
Website
https://www.unitedparks.com
Brands
SeaWorld, Busch Gardens, Aquatica, Discovery Cove
Business categories
Operator, Theme Parks, Water Parks, Resorts, theme_park_operator
Products & services
Theme Parks, Water Parks, Resorts, theme_park_operator

Geographic Presence

Headquarters is distinct from confirmed operating countries and regions. Incomplete lists do not mean the company operates only in its headquarters country.

Headquarters

Orlando, Florida, United States

Confirmed Operating Countries

  • United States

Confirmed Operating Regions

Relevant ATLAS Capabilities

Products, services, and intelligence relevant to the published context you are viewing.

  • Operations

    Operational Assessment

    Review operating performance priorities for this operator organization.

    Delivery: 2–5 business days

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  • Development & Strategy

    Commercial Due Diligence

    Assess commercial posture and partnership risk using this published company context.

    Delivery: 3–7 business days

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  • Development & Strategy

    Market Assessment

    Translate published company intelligence into a structured market assessment.

    Delivery: 2–5 business days

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  • North America
  • United States

Intelligence

AI Executive Summary

United States theme park operator known for SeaWorld, Busch Gardens, and water park brands across multiple regional destination markets.

Operations

Projects

  • SeaWorld Abu Dhabi
  • SeaWorld San Diego Attraction Expansion

Venues

12 related public Venues

  • Adventure IslandWater Park
    Tampa·United States
  • Aquatica OrlandoWater Park
    Orlando·United States
  • Aquatica San AntonioWater Park
    San Antonio·United States
  • Busch Gardens Tampa BayTheme Park
    Tampa·United States
  • Busch Gardens WilliamsburgTheme Park
    Williamsburg·United States
  • Discovery CoveVisitor Attraction
    Orlando·United States
  • SeaWorld OrlandoTheme Park
    Orlando·United States
  • SeaWorld San AntonioTheme Park
    San Antonio·United States
  • SeaWorld San DiegoTheme Park
    San Diego·United States
  • Sesame Place PhiladelphiaTheme Park
    Langhorne·United States
  • Sesame Place San DiegoTheme Park
    Chula Vista·United States
  • Water Country USAWater Park
    Williamsburg·United States

Brands & Segments

  • Theme Parks
  • Water Parks
  • Resorts
  • theme_park_operator
  • SeaWorld
  • Busch Gardens
  • Aquatica
  • Discovery Cove

Planning

  • SeaWorld San Diego Attraction Expansion

    Planning

Operational

  • SeaWorld Abu Dhabi

    Operational

Leadership

NameTitle
Marc G. SwansonChief Executive Officer

Sources

Last enriched
2026-07-28
Source coverage
2 linked sources
Official sources
4 recorded
  • https://unitedparks.com/
  • https://www.unitedparks.com/
  • https://seaworld.com/
  • https://www.unitedparks.com